Where engines meet dials.

A new Swiss watchmaking brand entirely dedicated to the passion for cars in its purest form.

REVS — Petrolhead Timepieces. Val-de-Travers, Switzerland.

The mirror

We don't introduce ourselves. We recognize each other.

For those who've slept under an F40 poster since they were eight.
For those who know the sound of an air-cooled flat-six beats any symphony.
For those for whom a Miata will always be the answer.
For those who remember when V12s didn't need turbos to feel glorious.

Positioning

The greatest machines ever built deserve to live on the wrist.

Marketing homages

A car badge glued to a dial. Recycled design. The soul evaporated. Bad storytelling bolted onto a mass-produced movement.

The unreachable

The ones that cost an apartment or one of your dream cars. Reserved for those who've never actually gripped a wheel.

In between, the void. That's where we live.

The same reflex as a needle reaching the red zone — then falling back to zero.

The signature

One signature. Recognizable in half a second.

Every REVS timepiece shares the same mechanical soul — a proprietary double retrograde complication on the dial.

Hours on the left. Minutes on the right. Two arcs that rest and reset as time goes by. A dashboard. A tachometer. An instant.

The petrolhead reflex, every time you glance at your wrist.

Drop one

Modern Icon opens first.

2000s-2010s — Ever more

A decade marked by an arms race. More cylinders, more power, more sound...

An analog driving experience elevated by refined and balanced designs.

Undoubtedly one of the golden ages of cars. A perfect tribute to our first piece.

Three cultures to start — with more on the way.

You choose your flag. More cultures join the family over time.

One culture opens first. Your vote helps decide which.

The story

It all started with an obsession.

It all started with an obsession: to create a watch brand entirely dedicated to car enthusiasts. A watch I've always dreamed of — one that approaches the horological movement and automotive mechanics in the same way.

No committee decided this. No focus group approved it. Just one conviction, followed long enough to become real.

— REVS Founder

Movement co-developed with MACLEF Sàrl, an independent atelier in the heart of the Swiss watch valley, founded by one of Switzerland's most awarded watchmakers.

The petrolhead spirit, refined into a Swiss Made mechanism.

How it works

The plan.

Drop One — Mid 2027.

Modern Icon opens with a limited, numbered series of one culture — Italian, German, or British. The community's vote decides which one goes first.

Each culture follows with its own release, its own numbered series.

What comes after Modern Icon.

This is only the beginning. More cultures, more eras, more obsessions to build — carefully, one at a time.

Drop One supporters keep priority access to everything that follows.

Not a limitation. A discipline. We'd rather do this right, one release at a time.

First look. First choice. First to reserve.

Waitlist members will see the full timepiece before anyone else. Vote for the culture you want to open first. Your voice is weighted. Pre-orders will open first to the waitlist — with 48 hours of exclusive access before anyone else.

We don't introduce ourselves. We recognize each other.